Change Communication

One of the few certainties in today’s constantly shifting business landscape is change.

Change poses many challenges when not properly managed, but an effective change communications strategy mitigates these risks. By putting people at the center of the process, developing a fluid dialogue with stakeholders, and creating flexible, adaptable communications — you can successfully navigate any change.

"Organizations with effective change and communication programs are 3.5 times more likely to outperform their peers."

Source: Towers-Watson

We approach change communications from both the
"Big C" — formal, intentional, strategic communications —
and "little c" — informal, day-to-day communications — perspectives.

Helping the organization clearly articulate the desired change
Conducting comprehensive diagnostics; gathering data through interviews and focus groups across all levels of the organization to understand the real and perceived impacts of the change
Inviting key stakeholders into the process and creating opportunities for an ongoing, two-way dialogue about how they can participate in, support, or drive the change
Reinforcing the change in a variety of modalities
Designing tools, training, and messaging to enable managers to lead and live the change
Identifying change “champions” – people who really “get” the reason for the change and model it
Maintaining empathy throughout the process to ensure communications are impactful and effective